Have you ever had an experience with a business that just didn’t feel professional?
Maybe you booked a blowout, and the stylist walked in five minutes late complaining about a difficult client.
Maybe you booked a massage, and the receptionist didn’t even look up from his phone when you walked in the door.
We all want to feel a sense of professionalism when we do business with a company, and the same is true of your clients!
When it’s clear that you value your clients, and take pride in what you do, you’ll naturally attract high quality clients.
I don’t mean “hoity-toity” clients; I mean clients who respect you as a person, and as a professional. Clients who value your time, and are willing to pay for the quality and professionalism you deliver.
So, if you’re looking for ways to make your beauty business more professional, we’ve got you covered!
Today, we’re sharing five simple ways to make your beauty business more professional. Let’s dive in!
1. Greet clients when they walk in the door.
I once walked into a salon where at least three or four stylists were working, and not ONE of them greeted me when I walked in. One of the simplest ways to make your beauty business more professional is to greet clients when they walk in the door! Make them feel welcome; make them feel at home; and give them a great impression the minute they walk in the door.
2. Give new clients the lay of the land.
One super simple way to make your beauty business more professional, is to give your clients a quick lay of the land on their first visit. Let them know where the bathroom is, where they can put their things, and where to find water or refreshments. It’s a simple gesture that can go a really long way!
3. Follow a script when answering phone calls.
I remember calling a new salon to ask about their services, and being greeted with, “Hello?”… I had never been to the salon before, so I didn’t even know if I had called the right number! When responding to phone calls, keep things professional by using a simple script. Here are a few examples:
Thank you for calling [business name]! This is [your name]. How can I help you?
[Business name], [your name] speaking.
It’s a gorgeous day at [business name]. This is [your name]. How can I help you?
4. Ask clients before taking photos or videos.
I once had a stylist film me without my knowledge. It was such a shock when I was on Instagram later, and saw myself on her feed! If she had asked, I ABSOLUTELY would have said yes, but it threw me off when I realized she had been filming me without my knowledge. More often than not, your clients will be HAPPY to show off your hard work, but make sure to get their permission before taking photos or videos, and especially before posting them online.
5. Use an appointment scheduling app.
Using an appointment scheduling app like Acuity or Vagaro is a great way to make your beauty business more professional! Not only will it make your life easier, it will also make your clients’ lives easier. The app will effortlessly manage your appointments, and give you the option to send appointment confirmations and reminders to your clients.
Making your beauty business more professional is so simple, and in the long run, it can lead to a better client experience, more referrals, and glowing reviews!