Lure Co+Op members share resources and the beautiful salon space to accommodate their schedules and creativity and to care for their salon clients.
While providing clients with the best in hair…
Including Hair Colour + Cuts + Blow-Outs + Styles + Hair Extensions
Lure Co+Op is the brainchild of the renowned designers at SWOON, a multi‑disciplinary design firm with a stellar reputation in luxury branding (Virgin Hotel, Eataly Dallas), interior design, and art direction. This expertise is reflected in every aspect of our studio.
From retail and residential to hospitality and cultural organisations, SWOON Dreams creates and collaborates with clients seeking a fresh perspective, unbounded creativity, and impeccable execution.
Lure Co+Op is the sister location to Lure Salon in West Village. Both places are in the centre of Dallas’ most dynamic neighbourhood, Uptown. West Village is often referred to as “Uptown’s DOWNTOWN—Dallas’ most walkable shopping, dining, residential and entertainment district.” The urban nature of Uptown and The West Village affords visitors direct access to the Katy Trail, shopping, dining, and retail.